Family Chiropractic

The “hottest” buzz word on the internet today is Social Media. For those of you who would like to delve into Social Media marketing as an adjunct to your overall chiropractic internet marketing strategy, but aren’t really sure what all the buzz is about, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.”

Social media marketing may seem familiar in some respects to other marketing strategies you’ve engaged in in the past, but also unfamiliar at the same time. In the “familiar” category, you wouldn’t consider any sort of marketing plan without taking the time to understand what it is and what you want to get from it. It’s important to ask yourself, “What are my goals?” Once you know what you want, it’ll be easier for you to use social media to your greatest advantage.

When you are ready to begin your social media effort, but before you start, it will be crucial for you to make certain that you “own your name” on all the social media outlets, that is to say, make sure that your name or the name of your clinic is procurable so that you can use the exact same name on all of the social channels you decide to use. There is a service that is free and will assist you with your search when you’re ready. Knowem.com is the who to go to. Knowem.com will research where your name is and/or if it’s available or not on a sufficient number of social media sites.

The next step, once you have all your social media accounts “locked up”, is to choose where you would like to be active. Because you have a clinic to run and patients to see, initially only a few social media sites is preferable and may actually be all you’ll need. That way you won’t get distracted by in too many channels. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube


What your social media actvitiy intention should be is to build a real presence in your community. What you don’t want to do is “sell” on your social media sites, which is to say don’t sell your chiropractic services, don’t sell products, don’t sell anything! The purpose of social media is for you to have an addition channel through which to network with the community. Of course, let them know what you do, but do it by becoming a participant. Social media works the same way as social networking offline. People on social media sites don’t want to be sold to, plain and simply. What might be useful to think of social media sites like a neighborhood backyard barbecue. People are standing around chatting about who they are and what they do, and then a person asks you what you do. Or, maybe you start the conversation by simply stating, “Hello, I’m Dr. ____. With social media marketing, the same dynamics apply. “Work” your social media sites in the same way you’d work your offline networking communities, which is to say, answer the questions and concerns that get potential patients interested in the who that’s you!

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